Westfield shopping centre London
Interior design practice Studiofibre has added a second office space for online fashion retailer Net-A-Porter to its portfolio, repeating favourite aspects of its design for the firm’s old office and adding new dashes of creativity. If you haven’t quite got the hang of buying your clothes online then you soon could be in the minority. With no crowds, no queues and, best of all, no bags to carry home, internet shopping has been the retail phenomenon of the past decade, and companies like Net-A-Porter are reaping the rewards. Having outgrown its dinky office in London’s Whiteleys shopping centre, Net-A Porter, which entrepreneur Natalie Massenet founded 10 years ago, needed new and bigger accommodation. A cavernous, aircraft hangar-like space at the top of the Westfield shopping centre was the answer, and office design specialist Studiofibre was given the job of transforming the space into an HQ fit for any fashionista. Run by husband and wife Ian and Fiona Livingston, Studiofible has had a run of successful office projects for the likes of Big Brother production company Endemol and, more recently, lingerie brand Agent Provocateur.