Clean-Diesel Quest in America

As the automotive world searches for the ultimate alternative to gasoline-fueled engines, the big three premium German automakers (Audi, BMW, and Mercedes-Benz) continue to build a case for clean diesel cars here in America. It’s been roughly three years since Mercedes-Benz led the modern-day diesel charge with the E320 Bluetec—designed to make U.S. car buyers forget about the stinky, smoky, and slow cars from decades past—but the E-Class diesel is still struggling at the dealerships. Mercedes-Benz managed to sell a meager 827 examples in 2010, accounting for just 7 percent of total E-Class sales last year.

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