Flexjet Leads the Way to Recovery
During the last several years of financial turbulence, the private aviation industry has reevaluated its business approach in order to maintain its appeal to the consumer. At the forefront of this effort is Flexjet, whose president, Fred Reid, has spearheaded the development of a number of creative solutions since joining the firm in 2008. Most recently, he oversaw the introduction of a 10-hour jet card, which is the smallest hourly amount ever offered with a jet card and is available only until May 14. Reid also has helped initiate such incentives as special-edition jet cards that offer exclusive access and benefits to specific events around the globe, and a strategic partnership with luxury travel brand Abercrombie & Kent, which Flexjet announced in March.