Mini's Minimalism Campaign by DraftFCB

A MINI has only the things it really needs. That means getting rid of the superfluous and keeping an eye on the essentials. MINI calls this MINIMALISM. Advertising agency DraftFCB, Switzerland came up with a creative campaign called “Minimalism” to highlight the specific shapes of the vehicle. The idea was to cut out the shapes of the mini in billboard posters that were previously used.

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