A Shore Way to Shop,.H&M Store on the Beach
New Yorkers are used to the surge of shoppers dying to get their deal at the few H&M stores dotted around the city. Yet, in Scheveningen, Netherlands, citizens find a way to shop in the sun as H&M launched a temporary store on their beach. This store container consisted of beach necessities equipped for the entire family such as shirts, shorts, jumpsuits, bikinis, espadrilles for men, sun hats for women, adorable little versions of all of their designs for kids and wrap dresses. H&M's Water Aid collection also sold sun umbrellas, beach chairs and other accessories that go perfectly for the beach. All of the apparel came in shades of blue to fit in naturally with the surrounding environment.