Sanzpont Arquitectura submitted this animated entry for the Changing the Face Competition, which aims to turn this site into a exciting cultural hub to promote Russian arts. The beauty of this particular building is the way it engages with the public even at the level of the street, inviting visitors to climb its outdoor steps, or be lifted onto its balcony plaza by an exterior elevator. The expansive facade of vibrant LED lights acts as a scintillating backdrop for plein-air events, where the Pushkinsky Urban Cinema will host art exhibitions, fashion shows, public figure skating and more.

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