Landrover Concept DC100

Land Rover unveiled two new Defender concepts, the DC100 and the DC100 Sport, at the Frankfurt motor show. The new concepts demonstrate the potential future design direction of the iconic Defender and show case the next generation of technologies that will extend Land Rover’s reputation for legendary all-terrain prowess and 365 day-a-year usability.“The entire Land Rover team is excited about the opportunity, and the responsibility, of creating the replacement for the iconic Land Rover Defender. Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage while meeting the requirements of a changing global market,” commented John Edwards, Global Brand Director, Land Rover.


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