Mono: The Future Belongs to the Simple-Minded
This is the decree of Mono, a Minneapolis-based advertising company formed in 2004 by Michael Hart, Chris Lange and Jim Scott. See, Mono believes that simpler is better. In their own words, “The future belongs to those companies brave enough to stand for something, instead of everything. And to those who believe innovation, creativity and leadership come from solving complexity rather than creating it.” If their client list, which includes such recognizable brands as Sesame Street, Blu Dot, Apple, Herman Miller and Harvard Business School, is any indication, Mono’s approach is effective. The company’s recently expanded office incorporates its guiding principles into the design concept, resulting in a space that is relevant, functional and engaging.