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A Playful Bang & Olufsen

B&O Play is a new Bang & Olufsen division focused on personal media playback, and its first product, the Beolit 12, is a playful take on the boom box. The 9-by-7-by-5-inch portable music system, available in four colors—dark gray, light gray, yellow, and blue—arrived at B&O’s U.S. showrooms and Apple stores around the country this month.

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