

Sonys Bottled Waterproof MP3 Players
In a clever marketing first, DraftFCB had the idea to package Sony's waterproof MP3 players in water bottles and sell them via vending machine at public gyms and pools.
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In a clever marketing first, DraftFCB had the idea to package Sony's waterproof MP3 players in water bottles and sell them via vending machine at public gyms and pools.