Shinola Shop

Rockwell Group was commissioned to design the New York flagship location of Shinola. Inspired by the brand’s passion for innovation, beauty, utility, and attention to detail, Rockwell Group created a design language that references America’s manufacturing legacy. Simple materials such as bronze, brass and oak create an industrial feel, while custom-made furniture complements the meticulous, handcrafted quality of Shinola’s products. The space is also home to The Smile Newsstand, a café that is a contemporary twist on the classic New York lobby newsstand.


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