Evanescence by Charline Ronzon-Jaricot
Evanescence is a minimalist design created by France-based designer Charline Ronzon-Jaricot. Out of the five senses, smell is the most effective in triggering memories due to the fact that the olfactory bulb is part of the brains limbic system, an area closely associated with memories and emotions. As a result, the designer wanted to create a design in which the user could save certain memories through the release of bespoke scents during these pivotal moments. The designer collaborated with perfumer Sarah Burri to create a series of scents using only synthetic molecules.