V-ZUG by Whiting Architects

V-ZUG is a minimalist showroom space located in Melbourne, Australia, designed by Whiting Architects. The approach was to bring the home into the showroom space to encourage familiarity for visitors. Rather than dazzle with hi-tech materials and hard surfaces, the designers chose to embrace the consumer and invite them in with warm, organic finishes, furnishings and herb garden. A limited budget restricted options on all aspects of the design, particularly placement of precincts and equipment within the premises. The concept and design were also driven by a collaboration with trade partners who supplied materials and labor. The showroom had to meet the expectations of a group of stakeholders, beyond the main client as well as delivering good design and functional operation.

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