Tadafusa Factory Showroom by Yusuke Seki

Tadafusa Factory Showroom is a minimalist space located in Nigata, Japan, designed by Yusuke Seki. What appears quite simple and plain at first is actually a refined exercise in behavior design. The standard knife display case was re-envisioned, transforming the customer-knife interface. Commonly seen as a locked case of shallow depth with a large number of implements displayed vertically within has been given a more human scale, the sliding glass doors remain, but the case itself is meant to be entered, not merely opened. The thinned-out assortment of knives is at once both more attractive and user friendly, the horizontal orientation more intuitive. The deftly crafted display system of easily adjusted interlocking shelves, custom built by local artisans, offers seemingly endless possibilities. The security zone most often represented by the locked glass case has been rebranded as a zone of reverence. A raised threshold forces visitors into a heightened state of awareness as they enter the area, mimicking those found in shrines and temples.

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