Sign Of The Times: 12 Minimalist Logo Designs That Inspire

Brand logos are everywhere, on almost every product we buy. Were so saturated with these corporate icons that we rarely think about them, but each one is designed to worm its way into our subconscious so that every time we run across it, weve been programmed to recognize what brand it belongs to. Making an item that can stick in our heads this way is a art unto itself, which can barely be called mere graphic design, but rather becomes a kind of subliminal psychology rendered by the hands of the artist that creates it. To do it well is to be forever remembered, like the Golden Arches. To fail is to be forgotten, likewell, theres probably several examples. Just none top of mind.

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